016 - Festival Transportation w/ Kristina Lorson

Jonathan interviews Kristina Lorson of Traverse, a startup helping music festivals transport their bands.
Kristina Lorson taught herself Bubble and turned her clunky spreadsheet into a functioning app successfully transporting bands for 4 music festivals. In this first interview with Kristina we discuss the background pain that Kristina experienced and how she overcame some challenges to build the whole app herself. Traverse is well positioned to take on even more growth in 2023 and we'll be here for a front row seat.

  • (00:00) - 016-kristina
  • (00:34) - Kristina Lorson
  • (03:03) - Traverse, Transportation Management
  • (10:56) - Festival Transportation is Massively Overlooked
  • (13:19) - When Transportation Doesn't Go Right
  • (14:56) - Traverse So Far
  • (17:16) - Finding Potential Investors in Your Users
  • (18:08) - How Has This Not Been Solved Before?
  • (22:00) - How Big Is This Opportunity?
  • (23:18) - How Can We Also We Get Volunteers to Want to Invest?
  • (25:55) - When a Founder Feels The Pain Their Product Solves
  • (29:25) - Deciding to Try Building It Myself
  • (31:21) - Goals For The Upcoming Festival Season
  • (34:45) - Can Traverse Be Acquired
  • (39:41) - Solving Your Own Problems

The Products: Raisonne.gallery, OpenHouse.social

Follow Jonathan: @thejonotron
Follow Caleb: @calebissharp

Creators and Guests

Jonathan Bowers (he/him)
Host
Jonathan Bowers (he/him)
Founder of Two Story Robot. Developer turned entrepreneur.
Kristina Lorson Little
Guest
Kristina Lorson Little
Founder of Traverse, a transportation management system for live events
016 - Festival Transportation w/ Kristina Lorson
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